Search results for "PR practitioners"

Business and News Media Perspectives on the Power of Social Media Publics : Case Finland

2018

The Internet, social media, and their varied online publics have affected the working processes of public relations (PR) practitioners and journalists. The digital era has enabled access for various online publics, both individuals and communities, to create, share and search information online and also potentially to increase their communicative power by using networks for influencing, challenging or holding businesses and news media accountable. This interview study investigated Finnish PR practitioners’ and journalists’ perceptions of the potential communicative power of individuals and communities operating on social media and the effects these publics’ online presence and activities ha…